Hertz divided their car types in different categories. Like hotel function rooms for events, cars have different functions for different customer needs. The first way to divide space up is based on the function of the car. However, for moving cars, rental car industry defines pace explicitly because the moving trucks and vans have a specific volume of space for moving use.Ĭars, as space in this industry, are divided in two ways: Although cars have different seats, it is also difficult to define the specific size or square feet of one car. Rental car industry typically defines space implicitly, since cars can hardly be measured by specific unit. In perspective of revenue management, the objective of the rental car companies is to maximize the revenue per available car day or hour (RevPACH or RevPACH). Occupancy can be measured as the percentage of occupied/rental cars divided by available cars. Sometimes, car rental companies price the millage for a rental period, but mostly, the rental companies provide unlimited millage for use. Similarly, the time is controllable and the price is variable during the specific time period. Like hotel rooms, cars are rated per day, sometimes per hour. There is no square feet unit for each car, but numbers of seats can be used to divide the space same as restaurant tables with seats. Mostly, car rental companies define space as cars, more specifically, the size of the cars. Depending on the size and the demand of the location, the size of the parking lot and the numbers of inventories can be big different. Car rental companies often have a small office and a parking lot with their inventories - cars. Revenues for car rental companies are mostly from renting different types of cars to customers with a period (range from hours to weeks). The following link is the overview of the rental car industry: Besides rental car service, ancillary services such as GPS rental, insurance sale However, unlike hotel rooms, cars can be returned to a different location. Similarly to hotel chains, Car rental chains such as Avis, Enterprise and Hertz have different locations around the world. From this point, Car rental companies provide transportation for travelers who temporary need cars in the travel destination, so car rental business are like hotels business with length of “Stay” and rate per “night”. Although some car rental companies, known as Penske Budget and U-Haul, provide self-moving cars (often trucks and vans) to customers with house moving purpose, most car rental companies offer cars such as economy cars, midsize cars, full size cars, standard cars, premium cars, SUV mostly to travelers. Car rental companies often provide variety cars for different customers’ needs. In car rental industry, car rental companies rent or lease cars to customers for a short period of time (mostly from hours to few weeks) for a fee.
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